How To Make Your Own Protein Powder Brand

How To Start A Protein Shake Company

How to Create Your Own Vegan Protein Powder for Smoothies

Conscious eating is gaining traction, driven by the growing number of consumers taking a proactive approach to health and wellness. These consumers are actively searching for foods tailored to their personal health goals and, as a result, have turned to functional food supplements, such as protein shakes, to fulfill them. Compounded with a growing global protein supplement market anticipated to hit $32.6 billion by 2027 there has never been a better time to start your own protein shake business. Entrepreneurs who are ready to design their own protein shakes have several things they need to do first before their business can take off. Here, weve outlined the key steps to building the framework of a successful protein shake company.

Making Flavored Protein Powder

  • 1Create your base with whey protein powder and Stevia. Combine 7½ ounces of protein powder and 3 packets of Stevia in a jar. Next, choose one of the flavors from the steps below. Use the protein powder like you normally would in protein shakes.
  • 2Use powdered vanilla beans to make a French vanilla flavor. You can buy ground vanilla powder from a store or make your own by grinding 12 scraped-out and dried vanilla beans along with 2 to 3 whole vanilla beans. Add 1 tablespoon of this powder to your jar. Close the jar, then shake it to mix.
  • 3Add some ground cinnamon and vanilla powder for a sugary-sweet blend. Add 1½ teaspoons of ground cinnamon and 1 teaspoon of vanilla powder to the jar. Close the jar tightly and shake it to mix the ingredients.
  • 4Use cocoa powder for a chocolate-y taste. Pour ¼ cup of high-quality dark cocoa powder into the jar. Close the jar tightly, then shake it to mix the ingredients together.
  • Add 1 tablespoon of instant espresso for a cafe mocha flavor!
  • 5Give it a unique flavor with matcha green tea powder. Purchase some matcha green tea. Measure out 1½ tablespoons , and add it to the jar. Close the jar, then shake it until everything is combined. Advertisement
  • Step : Get Business Insurance

    Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your companys financial wellbeing in the event of a covered loss.

    There are several types of insurance policies created for different types of businesses with different risks. If youre unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so its a great place to start for your business.

    Learn more about General Liability Insurance.

    Another notable insurance policy that many businesses need is Workers Compensation Insurance. If your business will have employees, its a good chance that your state will require you to carry Workers’ Compensation Coverage.

    Recommended: Learn what business insurance for your Supplement Business will cost.

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    Before Manufacturing Study Your Target Market

    Who you target as your audience generally dictates the general guidelines of your protein powder product.

    There are many different types of protein available. Combine this with adding additional ingredients to make it unique and flavoring. There is an unlimited amount of possibilities for your protein product. Your choice of protein may depend on what kind of consumers are in your target market. Be sure to let your account manager know what target audience you are going for and they can help guide you towards creating the perfect unique product.

    Whats An Example Of A Great Base Powder Recipe

    Genius Protein Powder

    I created the below recipe based on my goals of a high-quality, high protein, low carb, plant sourced powder. The pea and brown rice powders give me a plant-based and complete amino-acid protein base, while the maca, cocoa, and cinnamon powders give me an antioxidant boost. I add 2 teaspoons of monk fruit to make it more palatable.

    My favorite way of eating this is by blending one serving of protein powder with ice, a few drops of almond extract, and a frozen banana. This recipe is also great to add into any smoothie, and Ive mixed it with hot chocolate as well . If you dont have a protein shaker and dont want to dirty a blender every time, invest in a frother . Its easy clean up and works like a charm!

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    How And When To Build A Team

    Many supplement businesses start out with no employees, and even large companies might have only a skeleton crew. Distribution can be outsourced, which greatly reduces the workload that comes with fulfilling orders. If assistance is required, business owners can hire employees as revenue grows

    Next Steps

    Check out our How to Start a Business page.

    Sign up at the Business Center to access useful tools for your business.

    Have Your Products Tested

    Most likely you will be having your products manufactured by another company. Be sure to choose a company with a good reputation, and demand that you get a certificate of analysis for every batch that they run for you. If they won’t do it, or if you do not trust that they are doing it correctly, do not use them, even if they have the best prices.

    Get your products tested from time to time from another third party to be sure.

    If it comes out that your products do not meet what your labels say they are, your company is pretty much through. Start over with a new name if you think you can.

    This hurts the industry as a whole since customers will wonder if other brands are as “shady” as you are. The media also loves these kind of negative stories, as we all learned from the ephedra fiasco.

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    Protein : Are Protein Shakes Good For You

    Protein is an essential macronutrient that helps our body rebuild muscle and is an important part of daily nutrition .

    You can get protein from any number of real food sources, and you should prioritize real food in your diet .

    Here are some examples of protein-rich food:

    • Chicken, duck, other poultry
    • Nuts
    • Milk

    However, there are PLENTY of instances where you might want to also supplement your food with a protein shake or protein powder :

    • You struggle to consume the recommended amount of protein every day .
    • You are a skinny person that needs to bulk up and need more calories in your daily intake!
    • You are trying to lose weight and want to replace one unhealthy meal with a meal-replacement protein shake.
    • You crave the convenience of a protein shake in place of preparing yet another meal.

    In these instances, protein supplements or protein shakes can be awesome!

    But dont just take my word for it. A systematic review of studies revealed:

    Protein supplementation may enhance muscle mass and performance when the training stimulus is adequate.

    Another study showed that among endurance athletes:

    The addition of protein may help to offset muscle damage and promote recovery.

    What this means in regular people terms: If you are strength training correctly and eating the right way, consuming enough protein will help you build muscle and perform better!

    Enough protein in this context can include protein supplements and protein powders.

    You still need to:

    Create A Demand With Advertising

    how to make THE BEST healthy home made protein shake without protein powder!

    Unless you have some new and amazing product, people will not know about it if you do not advertise. When we look to pick up a new brand that we have not heard of, we ask them about their advertising programs. Are they advertising nationally? If not, why should we carry it? The last thing a retailer wants to do is spend money on a new brand and then just watch it collect dust until it expires.

    Of course, if the product is different or new, retailers may still take a chance on it.

    If you can afford it, advertising in the national muscle magazines not only will create a demand for your product, but it will have the retailers calling YOU to buy your product, rather than the other way around. The best thing you can do is make it so that customers ask retailers about your product.

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    How To Start Your Own Supplement Company

    Thinking about how to start your own supplement company? Do you want to have your own company name on your protein powder or dietary supplement? Do you have an investor that has the financing for you so that you can create your very own supplement line? Thats great!

    But before you even start to think of what type of protein powder you want, pricing, quantities, and fancy graphics for your label, you better think about the legalities and the FDA when it comes to manufacturing and/or distributing dietary supplements. This must come first because if not your company can be shut down in the blink of an eye.

    Many people think its as easy as calling up a contract packager and having them make 500 units of a whey protein. And yes these manufacturers will do it for you. They will gladly take your money because they want the business and their sales people want the commission. But what they dont tell you is that you better have a complete understanding of the Code of Federal Regulations Part 111, if not youre looking to get yourself into some serious trouble.

    The FDA monitors and regulates dietary supplements. Dont think for a minute that the FDA does not regulate dietary supplements. They dont approve them but they sure as hell can take you to court, file an injunction against you, and fine you a hefty fine. They can have federal marshals seize your supplements, computers, and all other inventory you have in your warehouse.

  • Find a contract packager
  • Peanut Butter Breakfast Bars

    Do you want dessert for breakfast? These peanut butter breakfast bars will help you do just that.

    Theyre sweet, decadent, and yummy. The combination of peanut butter and banana is perfection.

    The apple sauce and honey add extra layers of sweetness. Youll be on cloud nine.

    But besides being yummy, these breakfast bars are good for you too. Theyre full of heart-healthy fats.

    So, theyre extra-filling. And theyre packed with fiber.

    In fact, one serving provides about 30% of your daily fiber needs. Nice!

    They also contain heart-healthy omega-3s. Thats because youre adding ground flaxseed.

    Ground flaxseed also contains powerful antioxidants known as lignans.

    Besides adding ground flaxseed to these breakfast bars, you use it in dressings. You can also add it to your smoothies.

    If youd like to give ground flaxseed a try, you can get some here.

    Per Serving:

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    Create A Marketing Strategy

    The next step to starting your protein shake company is to devise a marketing strategy. Based on your market research, you should have an understanding of your target audience and their preferences, your competitors, and the benefits your protein shake will bring to the market landscape. Use this data as the foundation to build your marketing strategy.

    Thankfully, with the acceleration of eCommerce and social media, its now easier than ever to get your message out there and increase brand awareness. The trick is, however, getting your message to the right person at the right time. Heres how you can do it:

    • Be customer-centric to foster brand loyalty
    • Utilize social media to promote your product
    • Leverage your shakes benefits to drive your marketing message
    • Identify cross-promotional opportunities with other brands or influencers

    Gold Standard Whey Protein

    Homemade Flavored Whey Protein Powder Naturally Sweetened
    Reasons to avoid

    Many protein powders come complete with a range of flavors some more palatable than others.

    The main objection to this product among reviewers relates to price, and especially to recent price rises in the product. “I think its a quality product overpriced”, says one. Unless you have a great recycling service, you may find that you cant recycle the black tub, either.

    However, if you want the flexibility to add your own flavors, or you dislike the sweeteners found in flavored whey products, this is a great choice. Its not entirely flavor-free, but the taste is neutral enough that it wont come strongly through your own flavors.

    In common with most protein powders, it has added soy lecithin as an emulsifier, which is the only added ingredient beyond the whey products . It mixes well, without too many lumps.

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    Youre In Complete Control

    Artificial colours, flavours, proprietary matrixes that permit supplement companies the right to not have to disclose the exact dosages and details of ingredients in their protein powder theres a ton of dodgy and questionable techniques out there used to primarily elude the customer and put more money in the supplement giants pockets

    Like I said, this often comes at the cost of poor quality ingredients.

    When youre making your own protein powder youre in complete control. Theres no question as to whats in it because youre deciding and youre making it. 100% transparent.

    Contact The Major Distributors

    Once you have created the products and created a demand, if you can get a supplement distributor to pick up your line, it can take your company to new levels. Many retail stores simply purchase the brands that their distributors carry, since that is the easiest way to order.

    This is not mandatory, and you can be successful by selling direct. In fact, if your pricing model depends on it, you may not want to have a middle-man.

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    Factors That Affect The Cost Of Your Powder Supplement

    We know that attractive pricing for your powdered supplement is important to you our industry exposure and experience as a powder supplement manufacturer enables us to do that for you. We ensure that our powder manufacturing process considers these factors that can make or break the “value” of your supplement:

    • Quality SourcesA high-quality supplement comes from good quality protein sources and raw materials. NutraScience Labs knows this, which is why we only work with the highest quality and certified suppliers.
    • Desirable IngredientsWe ensure that only quality ingredients with a practical benefit or reason find a place in your powder supplements. We steer clear of excess coloring, artificial sweeteners, or thickening agents that alter the supplement appearance or quantity but do nothing to enhance the quality or effectiveness.

    Keep Your Products In Stock

    Homemade Protein Powder Recipe | No Whey | 1/10th the Price of Store Bought Powders

    One of the most amazing things to me, as a supplement retailer, is how often supplement companies run out of their products. When we are out of a product, we try to tell customers to choose a different product. This means that the loyal buyer of your brand is now being introduced to another brand.

    If it is not in stock, you can’t make a sale. It doesn’t matter if you have a huge demand for it or not.

    I recently went to the mall to buy some shoes from Foot Locker. I had $100 in my hand, ready to buy. The sales rep checked and they didn’t have my size! All the work that Foot Locker did to create a store, advertise it and hire employees didn’t matter. I was about to give them another $100 in revenue and they would NOT let me do it. This is true in any company.

    Keeping products in stock can be difficult, but it is worth applying effort to. You will be known as a reliable supplier and you will win new customers. Making the retailers look bad to their customers is not a good way to do business.

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    Best Type Of Peas For Protein Powder

    There are several different types of peas to make protein powder with but today we’ll be making it with dry split peas. I’ve seen it made by using green peas, yellow peas, or even frozen peas, but these require an extra step of dehydrating.

    Split peas, also known as field peas, are already dry which makes the process a lot faster. Field peas are dried with the outer shell removed, revealing the two halves. Dried peas will keep for several months if stored in an airtight container in a cool, dry, dark place such as a pantry. If you need to store them for longer, you can keep them in the refrigerator.

    These are the same type of peas used to make commercial protein powders, however, they typically extract the starches and fiber, leaving a higher concentrated protein powder.

    Our homemade version will not have as high amount of protein per scoop, but has the added benefit of additional fiber and nutrients that would otherwise have been removed.

    Muscle Milk Protein Powder

    Why you should avoid it: It’s full of toxic contaminants, chemical additives, and sugar.

    Besides the fact that Muscle Milk also adds a slew of sweeteners , that might not even be the worst thing about it. According to a 2010 list from Consumer Reports, Muscle Milk was number one on a list of protein-promising powders that had toxic heavy metal contamination from all their chemical additives. They found levels of cadmium, arsenic, mercury, and lead that nearly reached or surpassed the United States Pharmacopeia daily intake limits. Cadmium raises special concern because it accumulates in and can damage the kidneys, the same organs that can be damaged by excessive protein consumption. There’s even more concern in this case, because these toxic heavy metals are found in a product that is marketed for daily use. We’d recommend you put down the Metal Milk.

    Also Check: G Plan Fat Protein Efficient Diet

    The Other Costs Of Running A Supplement Company

    Repeat after me. THE COSTS DONT STOP. Youre insane in the membrane if you think they do.

    What other costs am I referring to? Thanks for asking. These are:

    • The cost of expanding your product line-up.
    • The cost of messing up an order .
    • The cost of accepting returned products. Sorry, not everyone is going to love your supplements.
    • Furnishing your office with computers, desks, shipping tables, office supplies, signage, fridge and microwave .
    • Racks to store product on. These are surprisingly expensive.
    • Will you offer sample packs for free? Youll come to find EVERYONE, and their dog wants free samples.
    • Youre going to want to offer a lot of them in the beginning, and it will seriously eat into your margins.
    • Free product giveaways.
    • Occasional costs to hire contractors to provide a variety of services.
    • The cost of shortening your life from the sleepless nights and stress.

    There are probably other costs I forget about at the moment, but the point is expenses, both expected and unexpected, will keep rolling in. Be prepared for them by building a cash moat if you can.

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